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New Partnership with Kuoni Travel

Kuoni Travel Joins Hat Fair 2024 as Strategic Partner

We are over the moon to announce Kuoni Travel as the Strategic Partner for Hat Fair 2024. This partnership is set to make Hat Fair’s 50th birthday celebration truly spectacular, supporting our mission to bring joy and unity to Winchester through live performances, making our city an even more vibrant place to live, work, and play.

Win an Incredible Holiday to the Maldives!

To celebrate this exciting partnership, you could be in with the chance of winning an exclusive Kuoni Travel holiday to the Maldives! Imagine seven nights in a stunning beach bungalow on the beautiful island of Kuramathi. This dream prize includes:

  • 7 night stay in a stunning Beach Bungalow for two. 
  • Full Board meals at an allocated buffet restaurant. 
  • Return speedboat transfers from Male’ International Airport (on scheduled transfers only). Flights not included.

Enter our Prize Draw for your chance to win this once-in-a-lifetime trip!

Here’s how you can enter:

  • Visit the Kuoni store on Winchester High Street.
  • Stop by the Hat Fair info points on The Broadway and in Cathedral Close during the festival weekend.
  • Enter online at where you’ll find all the details and terms and conditions.

Raising Awareness and Supporting Our Community

This isn't just about winning an amazing holiday. It’s also about shining a light on important community issues like poor mental health, isolation, dwindling creativity in schools, and limited access to the arts. Every entry you make will help ensure everyone in our city has equal access to culture and creativity.

Our Prize Draw kicks off on the first day of Hat Fair, Friday 5th July.

Team members from Play to the Crowd and Kuoni  inside Kuoni's Winchester store

Celebrating 50 Fabulous Years of Hat Fair

Andrew Loretto, Director of Hat Fair and Playmakers, can’t wait to celebrate: “We’re thrilled to have Kuoni on board for Hat Fair’s 50th Birthday! Showcasing a wide range of international artists each year, it feels perfect to have a worldwide travel brand join us, especially when so many local festival-goers don’t realise Hat Fair is one of the most important festivals of its kind on the global stage.”

Kirstie Mathieson, Communications and Development Director of Play to the Crowd, adds, “The funding climate for creativity and culture, both nationally and internationally, remains very challenging. With support from partners like Kuoni, Play to the Crowd is able to stage a free Outdoor Arts festival that embraces diversity, joy, community and performance in the very special streets, parks and spaces of Winchester city centre. We couldn’t be more grateful to the Kuoni team for their amazing support.”

Kuoni’s Commitment to the Community

Paul Hermann, Manager of Kuoni’s Winchester store, shares his excitement: ‘Kuoni is thrilled to announce our partnership with Play to the Crowd, and to be collaborating on Hat Fair, celebrating its 50th year. Working alongside Kuramathi Maldives, we have contributed a prize to support Play to the Crowd's charity fundraising efforts and we are honoured to be part of this impactful initiative.’

Join the Party!

The UK’s longest-running festival of Outdoor Arts is back in Winchester from Friday 5 - Sunday 7 July 2024, and this year is extra special as we celebrate Hat Fair’s 50th birthday! Get ready for:

  • Bright and bold street theatre
  • Amazing circus acts
  • Fantastic music and dance
  • Performances from local community groups and young talent
  • Hat Fair Carnival

Don’t miss out on the fun! For more details and how to get involved, visit our What’s On guide.